Privacy Policy

Siddha Theertham is a platform operated by SANMARGAM PRIVATE LIMITED (“SANMARGAM”, “we”, “us”, “our”).

This Privacy Policy explains how personal information may be collected and used when customers, Pandits or other users interact with Siddha Theertham.

1. Information we may collect

Depending on how you use the platform, we may collect:

• Name and contact details

• Account/profile information

• Booking, ritual, schedule and service information

• Service, venue or shipping addresses where needed

• Payment status, transaction references and refund information

• Communications and support requests

• Device, security, diagnostic and usage information reasonably needed to operate and protect the service

• Pandit onboarding, qualification, payout and verification information

• Where required for a Pandit onboarding or verification process, identity/KYC-related information such as PAN/Aadhaar-related details or verification status

• Item and logistics information associated with a booking

We do not require a customer’s Aadhaar merely for ordinary browsing or booking unless a specific lawful process separately requires it.

2. Why we use information

We may use information to:

• Create and operate accounts

• Process and fulfil bookings

• Assign and manage eligible Pandits

• Process or reconcile payments, settlements and refunds

• Arrange items and logistics

• Send transactional and service communications

• Provide customer support

• Prevent fraud and protect platform security

• Maintain business, accounting and audit records

• Comply with applicable legal obligations

• Improve service reliability and customer experience

3. Payments

Payment information may be processed through approved payment providers. SANMARGAM should avoid storing full card or equivalent payment credentials where the payment provider supplies tokenized or hosted payment capability.

4. Identity and verification information

Pandit identity and KYC information must be access-controlled and used only for the applicable onboarding, verification, compliance or settlement purpose.

Sensitive identity data must not be placed in public pages, URLs, analytics events, debug logs or customer-visible error messages.

5. Sharing and processors

Information may be shared only as reasonably necessary with:

• Assigned or eligible Pandits for fulfilment

• Payment providers

• Logistics or shipping providers

• Communication, email, SMS or WhatsApp providers when enabled

• Hosting, infrastructure and service providers

• Professional advisers and authorities where legally required

Providers should receive only the information required for the relevant purpose.

6. Cookies and similar technologies

The website may use essential cookies or similar storage necessary for security, session management and core operation.

Analytics or marketing technologies should be enabled only when configured with the required notice and consent mechanism.

7. Retention

We retain personal information only for as long as reasonably necessary to:

• Provide the service

• Maintain booking, payment, accounting and account records

• Meet applicable legal, tax, audit or regulatory obligations

• Resolve disputes

• Enforce agreements

• Maintain security and fraud-prevention records

When information is no longer required, it should be deleted, anonymized or otherwise handled according to the applicable retention process.

8. Security

SANMARGAM uses reasonable technical and organizational controls appropriate to the nature of the information, including role-based access, secure authentication, restricted administrative access, protected provider credentials, logging and audit controls, and secure transport where applicable.

No Internet service can guarantee absolute security.

9. Your choices and requests

Subject to applicable law and legitimate retention obligations, users may contact SANMARGAM to request:

• Access to relevant personal information

• Correction or update

• Account-related assistance

• Deletion where applicable

• Withdrawal of consent where processing relies on consent

• Information about a privacy concern

10. Children

The platform is not intended to solicit personal information from children independently. Where a booking involves a minor, the responsible adult should provide and manage the required information.

11. Communications

Users may receive transactional and service communications necessary for bookings, payments, fulfilment, security or support. Promotional communications, if enabled, should provide the applicable preference and opt-out controls.

12. Changes

This Privacy Policy may be updated as services, providers or legal requirements change. The current version should display its effective or update date.

13. Contact and grievance channel

Privacy and support requests:

Email: support@siddhatheertham.com

Public email: contact@siddhatheertham.com

Phone / WhatsApp: +91 93917 80917

Support hours: 09:00 AM–08:00 PM IST

Registered-office details must use SANMARGAM’s exact current official record.